Events by Divine Creations | July 2013
Events by Divine Creations

It's Expo Day! Part 3 of Creating Success at Trade Shows

by Valerie DiVecchio 22. July 2013 10:31
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The big day has arrived!  You've put all this time and energy into making sure you are at the right trade show, in front of your target market, and creating great buzz (if you missed part 2 - click here:  But all of that is for not if you don't do everything in your power to make a great first impression and leave a lasting impression! 

All the prep work is done, and now it is expo day!!!

Follow these couple tips to ensure a productive and smooth running day.

· Unload: When you arrive at the event, know where and how you will be unloading and delivering material to your booth. Do you need to bring your own cart/dolly or will one be available? Are there people to assist in the unloading and set up of your booth? After unloading, where should you park and is there a fee for parking?

· Set up: Prepare in advance how you want each component of your booth to look; know where tables, signage, and props will be placed so that it can be set up by anyone, in case you run into an issue. You may want to stage a dry run of your set up, and take photos and have them available the day of to ensure easy set up. Also, find out in advance where you can store empty containers and packing material, if needed, to maintain the professionalism of your booth.

· Staff: Have ample staff scheduled and emphasize the importance of being on time (some expos will pull your booth if you are not there on time). People at the event will walk away if there is a long line or no one to speak with when they come to your booth. Do know, you NEVER want to leave the booth unattended.. In your scheduling, consider breaks and meals, as well as time for the people to walk the floor.

At some events, there may be limitation on soliciting outside the booth area, but if your event does not have those limitations, when slow, your extra staff can help engage the participants and encouraging them to visit your booth.

· Closing time: The hours posted to the public are the hours which your booth should be set up and fully staffed, ready to share your company brand. By breaking down early and leaving an empty booth, the perception of the company by the attendees could be that you are not committed to fulfilling your obligations.

Next week, Tiffanie will wrap it up with what you need to do after the event is over.  That's right, just because the event is done, it doesn't mean that you are... you're only just starting!


Trade Shows and Expos - Preparing for Success

by Valerie DiVecchio 15. July 2013 11:55
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Last week I shared an article about how to determine which trade shows or expos might be the right fit for your business.  Now that you decided it's a great fit, read the next section on how to prepare your business for the event day and create buzz for your company at:

Later this week, I'll be blogging on the next step - event day!


How to Create SUCCESS for your Business with Expos

by Valerie DiVecchio 4. July 2013 15:26
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A colleague and friend of mine, Tiffanie Kellog, the owner of Thread Art, a promotional products company, and I sat down to write this article because we see time and time again companies make critical mistakes when exhibiting at a trade show or expo.  Companies invest time and money trying to put their best foot forward, and sometimes they just fall flat.  With our combined experience, we wanted to write this article to help companies succeed in making a lasting impression and making more money!

Trade shows and Expos are abundant throughout the community, and can be a powerful way for companies to market their business... when done correctly. Unfortunately, many companies that have a booth to promote their business make one or many mistakes, which keep them from reaching their full potential for success with the event. There are several considerations when deciding whether or not to participate in the trade show, and how best to work the event.

The first step is to decide whether or not you participate in the event. A question you will want answered is: “Are the people attending prospective clients of mine?” If the answer is no, then this is not the most effective use of your marketing dollars. If the answer is yes, you will want to determine your break even point, i.e., how many clients would you need from the event to cover the investment of participating?  Taking that number, ask yourself if it is realistic to gain that many clients from this type of event. You may need to ask the event coordinator a few additional determining questions, such as:

  • How many people are expected to attend? (and is this a number based on previous year’s attendees, ticket sales or a guess)
  • What is the size of the booth and what is provided? (if you need electricity or wi-fi, is it available? And is there an additional cost?)
  • Do you get to pick your booth location?
  • Is there a ticket price for entrance or is it free to the public?
  • What other activities will be happening during the event? (such as seminars, demonstrations, shows)

Once you have all the details, you are better informed to answer the question: “What is the best way to stand out amongst the crowd?” The first thing to consider is the layout of your booth; this can be crucial in attracting people to you, thus giving you a higher success rate of interaction with your prospective clients. Some points to consider:

  • Include samples of your product or photos of your services to view
  • Display your company’s name & logo predominately
  • Adequately staff the booth with people in proper attire with fresh breath
  • Have the supplies to properly assemble your space (ie, extension cords, scissor, tape, fishing wire, etc) to look great
  • Create an inviting space to communicate with prospects. Do not have the staff hidden behind the table, sitting in chair or have people eating, smacking gum, or playing on cell phones
  • Don’t overwhelm people with too much clutter
  • Develop a plan to engage the audience

Now that you know you want to participate in the trade show or exp, then what?  Well, you'll have to wait until next week and check out the next steps at because Tiffanie will share part 2 on her blog!



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Divine Creations

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